Thursday, April 25, 2019

Verve magazine, 1937-1960

I hadn’t even heard of Verve magazine until the other day, when I was asked by Oxfam to value some early issues of the magazine which had come into the shop. I had a quick look at them and was gobsmacked by the content. I was looking at half a dozen of the early editions, from 1937-39, which had colourful covers by artists including Matisse and Bonnard. Inside were unique, beautifully-produced lithographs by the likes of Matisse, Braque, Klee and Kandinsky. These were contrasted with – say – brilliant black and white photos of nudes, medieval manuscript illuminations and texts (in French) by writers such as Hemingway, Joyce and Satre. We were talking a high-quality art journal whose content was a cornucopia of seemingly surreally random yet beautiful and striking imagery and text.

Published in an imposing size of 11x14 inches, the journal sought to showcase the works of modernist, surrealist and avant-garde artists to a wider audience. Only 38 issues were published between 1937 and 1960 and each one was obviously produced with loving care. Verve was the brainchild of Efstratios Eleftheriades, a Greek art critic and editor who moved to Paris in 1915 (actually to study law) and went under the more manageable nom de plume Tériade.

Overheard in Oxfam
"I got the Apple Mac off my sister – she didn't want it anymore! She got a new one. The one I got has 27 functions! 27! I only know how to use two! My sister got a new one because she needed more than 27 functions!"

"Five years now, it's been five years since my daughter hung herself in the garage. She was 55. She had debts, which she could never be able to pay back. £1000. It's good to talk about these things, isn't it? My daughter never talked about what was wrong with her."

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