Lookalikes #36: Three and Cadbury's purple creature adverts

Cadbury's Discover the Joy of Puddles and Three's When Stuff Sucks

I've written before about similar films coming out at the same time, and the same can happen with adverts: I've noticed recently there are a bunch of print ads out with images of maps of the UK made out of objects – one is for Heathrow and the other for John Lewis. Anyway, today's lookalikes are two adverts I saw at the cinema, almost back to back, and assumed it was for the same product: both begin with purple soft toys, alone, dejected and rejected in the rain. After numerous setbacks, things start to look better for both purple creatures – and the sun comes out. But no, it was for two different products entirely – chocolate and phones.

All the trillions of elements and billions of years in the universe combine for these two ads to come out playing at the same time in a cinema in Peckham in The Year Of Our Lord 2015, and for people like me to mix them up. They are both also completely over the top, irrelevant to the product, annoying, pointless and rubbish.

Watch the Cadbury's Discover the Joy of Puddles and Three's When Stuff Sucks.

Everyone's a curator

Once upon a time, if you wanted to be a curator (from the Latin for 'take care'), you needed a good honours degree and a PhD in your specialism or a Masters in museum studies. You would also find skills in chemistry, physics, design, business administration, human resources and marketing useful. You would start off doing unpaid work in a museum, then become a museum assistant and eventually working your way up to become a curator (no, life never worked that way for me, either).

However, the modern, hip way to do it is much quicker. Just about everything cool is curated nowadays, be it a website, Instagram account, music festival, DJ set list or a pop up restaurant menu. Maybe even a gallery or museum exhibition. This involves absolutely no experience, skills or qualifications; mostly it's a case of just being a cool musician, photographer, critic, artist or chef and writing a list of your favourite things. Curating can even just be sharing some of your favourite things on the web.

Not surprisingly, proper curators are getting miffed at these upstarts poaching their good, and hard worked for, name. But the English language is constantly evolving (or devolving, depending on your point of view) and no doubt they will come up another term to better describe their job and expose the hipster curators for what they are. Like, er, proper traditional curator?